What must be included on a broker's website according to commission rules?

The inclusion of the brokerage name on a broker's website is essential as it ensures compliance with state regulations and fosters recognition of the brokerage within the real estate market. By prominently displaying the brokerage name, potential clients can easily identify the entity responsible for the services being offered. This transparency is crucial as it builds trust and allows consumers to know which brokerage holds responsibility for the listings and representation they are considering.

While the broker's license number and personal biography can be important for credibility and professionalism, they are not mandated by commission rules to be listed on a website. Client testimonials, although valuable for marketing purposes, are also not a requirement. Therefore, the brokerage name must be prominently displayed to maintain compliance and professionalism in the industry.