What is the main role of the listing agent in the transaction process?

The main role of the listing agent in a transaction is to guide the seller in pricing the home. Proper pricing is critical as it significantly influences the property's marketability and can make the difference between a home selling quickly or staying on the market for an extended period. The listing agent analyzes market trends, recent comparable sales, and the unique features of the property to help the seller set an appropriate price that attracts buyers while also aiming to get the best return for the seller.

While assisting the seller in choosing a title company is a part of the transaction process, it is not considered the main role of the listing agent. Other responsibilities may include marketing the property, advising on staging and showings, and being available for questions. However, when it comes to the primary function, pricing the home stands out as a crucial aspect of the listing agent's responsibilities to ensure a successful sale.