What is required from the broker in all advertising for real estate?

In all advertising for real estate, it is required that the employing broker's name is included. This requirement ensures that consumers are aware of the broker who is overseeing the transaction and has legal responsibility for the advertisement. Including the employing broker's name adds a level of professionalism and accountability to the advertisement, providing clarity to potential clients about who they are dealing with. This regulation is designed to protect consumers by promoting transparency within the real estate industry.

While an agent’s contact number, the property address, and advertising license numbers are important elements in real estate advertising, they do not fulfill the specific legal requirement that mandates the inclusion of the employing broker's name. Thus, referencing the broker facilitates better communication and trust between consumers and real estate professionals.